We’re pleased to welcome Greg Baker, our new Business Development Manager, to the 4ways team. He brings a wealth of experience across clinical radiography, healthcare technology and strategic growth. Greg’s background reflects the very values that underpin 4ways: clinical understanding, innovation, and a commitment to supporting the NHS through trusted partnerships. 

Starting his career as a Diagnostic Radiographer in 1999, Greg developed a strong foundation in medical imaging and a deep understanding of the day-to-day realities of working within a busy radiology department. His clinical background sparked a growing interest in how technology could be used to improve workflows, ease reporting pressures, and ultimately enhance patient outcomes. 

Prior to joining 4ways, Greg held a range of clinical and commercial roles at Siemens, including CT Applications Specialist and Lead Applications Specialist, where he led a team of 12 specialists, Greg’s focus was on optimising imaging workflows and delivering clinical training that aligned with service priorities. Most recently, he supported hospitals across the UK and Europe in their adoption of advanced imaging solutions, driving service growth through strategic partnerships with global technology providers.  

With a background that bridges both NHS practice and private sector innovation, Greg brings a well-rounded and collaborative approach to his work. He is passionate about delivering tailored solutions that align with the real-world challenges radiology teams face, and he is known for his ability to build strong, long-term relationships with healthcare providers. Greg’s insight into NHS procurement processes and commitment to service quality will help us strengthen our partnerships and continue to support trusts with scalable, future-ready teleradiology services. 

Since joining 4ways Greg’s focus is on strengthening relationships with NHS Trusts and supporting the continued adoption of our teleradiology services across the UK. With a strong emphasis on trust, transparency and service quality, he is already playing a key role in ensuring our partners receive the tailored support and insight they need. 

To get in touch with Greg or learn more about 4ways services, please contact him using the details below, or connect via LinkedIn.

Contact information

E: greg.baker@4waysdiagnostics.co.uk
M: 07903 090808