Personal Profile – Benjamin Barling Daniel March 7, 2025

Benjamin Barling

Head of Sales & Accounts

Benjamin joined 4ways in 2023.  

Benjamin is an experienced healthcare sales leader with a strong clinical background in radiography. As Head of Sales and Accounts at 4ways, he is responsible for building strategic partnerships, managing key client relationships, and driving business growth within the UK’s teleradiology sector.

Having started his career as a radiographer, Benjamin brings a deep understanding of the challenges faced by radiology departments and the vital role of teleradiology in supporting NHS Trusts and private healthcare providers. His first-hand clinical experience, combined with extensive expertise in business development and account management, enables him to deliver tailored solutions that enhance efficiency, capacity, and patient outcomes.

At 4ways, Benjamin is committed to ensuring that radiology services remain responsive, high-quality, and aligned with the evolving needs of the healthcare sector.

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