Commercial Director

Adrian joined 4ways as Commercial Director in 2017. He has over 25 years healthcare experience having worked in a wide range of different health focused organisations.


Prior to joining 4ways, Adrian’s roles have included working as CEO for ICCM, a complex care business; COO for Carewatch, a domiciliary care business and Commercial Director at Affinity Healthcare, a specialist mental health care provider.


He has set up a number of new businesses as well as supported businesses in periods of fast growth or change. He is an advocate of partnership working and relationship development, combining strategic, operational and commercial experience. Adrian also previously held marketing and general management positions at procter & Gamble, BUPA and Boots.